WE ARE ELEPHANTS

The luxury watch market is booming, but there's an elephant in the room: inaccessibility. We are changing this together, because much like elephants, we move in herds.

We are a community, many that become one. Together, we buy with the power of elephants.

Like them, when we move forward in our purchases, we put the wisest at the lead. For us, it's the data that leads our pack. We learn through analysing history, like elephants, whose memory span is known to be the longest in the animal kingdom.
In many cultures around the world, elephants have been associated with great values: wisdom, beauty, power and strength. Our logo is this amazing creature made in origami form, because timeless shapes leave a mark on the world.